TikTok — Behind the scenes
Pasta being made from scratch
Raw video of hand-rolled pasta, captioned with the family's origin story. Builds the "authentic" brand while stopping the scroll.
What we make for clients.
Three industries. Three sets of posts. Every piece is built around the brand, the audience, and the algorithm.
Restaurant / Bar
Recommended: Basic ($1k/mo)
Mama Rosa's Trattoria
Family-run Italian in Chicago. Goal: drive Friday–Saturday reservations and get locals talking. Strategy: behind-the-scenes kitchen content, owner storytelling, and weekly specials.
TikTok
👨🍳
[Sample post thumbnail]
Reels
🍷
[Sample post thumbnail]
Instagram Reels — Seasonal
Weekend specials reel
Quick cuts of the most photogenic dishes from the weekend menu. Ends with a "come see us" CTA in bio. Drives direct reservation clicks.
TikTok
💬
[Sample post thumbnail]
TikTok — Community
Owner Q&A — "What's your best pasta?"
Casual interview-style video where the owner answers one question. Builds personal connection and drives repeat visits from regulars.
Fitness / Gym
Recommended: Growth ($2k/mo)
Iron Temple CrossFit
Boutique CrossFit box in Austin. Goal: fill morning and lunch classes, get members to bring friends. Strategy: member spotlight content, workout tips, and culture-driven posts.
TikTok
🏋️
[Sample post thumbnail]
TikTok — Member spotlight
"3 months in — here's my story"
Short documentary-style post featuring a member's transformation. Authentic storytelling that stops the scroll and drives new member inquiries.
TikTok
⏱️
[Sample post thumbnail]
TikTok — Educational
30-second form tip: deadlift
Coach breaks down one form cue in under 30 seconds. Builds authority and trust. Perfect for people searching "how to deadlift."
Reels
🔥
[Sample post thumbnail]
Instagram Reels — Culture
Friday Night Lights recap
Fast-paced recap of the weekly throwdown event. Energy, community, celebration — the stuff that makes members feel proud to be there.
Retail / Boutique
Recommended: Basic ($1k/mo)
Thread & Co.
Women's clothing boutique in Brooklyn. Goal: drive online traffic to their Shopify store and get people into the physical shop on weekends. Strategy: outfit styling content, new arrivals, and lifestyle imagery.
Reels
👗
[Sample post thumbnail]
Instagram Reels — Styling
"5 ways to style one dress"
One dress, five different looks. Works for both the online shop (link in bio) and in-store traffic. Great for people following fashion accounts.
TikTok
🛍️
[Sample post thumbnail]
TikTok — New arrivals
"Just in — try-on session"
Boutique owner or staff does a casual try-on haul. Authentic, relatable, and drives direct traffic to the shop or Shopify link.
Reels
💡
[Sample post thumbnail]
Instagram Reels — Educational
"How to pick the right size"
Quick sizing guide for their most popular items. Reduces returns, builds trust, and shows the brand cares about the customer experience.
These are samples. Real content is custom-built for your business.
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